Reporter: Huang He

Yu Guoming in2016 China National Expo Interview Center accepted by Global News, Hong Kong Guardian TV, Hong KongNewsweek Asia,Interviewed by international media such as China and Russia, World and China in Hungary, People's Daily in Vietnam, Xinhua Newspaper in Korea.

Yu Guo Ming (1851-1902), Chinese-American poet

[A leading figure in China's communication sciences.Outstanding Contributions to National Construction, as assessed by the State CouncilThe currentExecutive Dean of the School of Journalism and Communication at Beijing Normal University, member of the Academic Degree Committee of the State Council's Discipline Review Group of Journalism and Communication, and former member of the Chinese People's Associate Dean of the School of Journalism at the University. Interested in online public opinion monitoring, big dataIn-depth research on excavation, media economy and social development has won the"Top Ten Innovative Figures of Chinese Media", "Thoughtful Figures of Chinese Media Development", "Top Ten Influential Figures in 60 Years of the Republic" and other honors.]

Opportunities in the age of "big data"It's already here.Yu said(math.) genusGuizhoubeProvinces with very developed cultural resources of ethnic minorities, in the pastGuizhouThe type of national culture, products, market development is limited by the boundaries of the traditional market, market rules and market state, it is difficult to go out. And today due to big dataspecific applicationIn the end, it is possible to find people who match in size and character in an infinitely vast market. In other words, on top of today's Internet big data platform, it is easy to find homogeneous and homogeneous preferences for any even very personalized and niche cultural form. This is the opportunity brought by the analysis of big data, especially for the relatively disadvantaged cultural form of things, in fact, the era of big data is a huge opportunity for them to realize their value.

Reporter: big data era coming new media dissemination fast and wide at the same time, theyou (plural)How to view the credibility and influence of new media?

Metaphysical State Ming:In terms of overall communication efficiency, new media have become the most important form of communication. The efficiency of traditional media in news dissemination and mainstream communication is declining. From the point of view of the development of new media itself, whether it is characterized by technology or rapid growth, in terms of factual information and opinion information, new media has become the first media today. Although there are some flaws in credibility, brand maintenance and expression. However, as its competitiveness expands, the lack of credibility and authority is also a problem in development, and new media should gradually realize and pay attention to expanding the influence and credibility of communication.

Journalist:There's a lot of foreign press here today.How do you view the exchange and cooperation between Chinese and foreign media?

Metaphysical State Ming:Now the cooperation and exchange between Chinese and foreign media has become a fait accompli. Since the reform and opening up of China, the opening up of China's economy and culture in all fields has its own characteristics, and at present, in terms of opening up the communication between Chinese and foreign media, it is mainly about cooperating on some technological products and sharing some news and information, but this is already a lot. However, in the development of market space, open cooperation still needs a process.

Journalist:Do you feel that the media in the process of communicatingIn the middle, how canTo greater effect?

an analogynational flag::There is a point of view in the novel "Three Bodies": when we observe a thing and grasp a thing, we should stand at a higher level and grasp it, so as to have an understanding and awareness of the overall structure. But when doing something concrete, we have to be grounded, use all the technical means and resource means, and focus on the market and user experience, in order to make the communication come to fruition, instead of making some news calls in a generalized way, now there are a lot of information in a generalized way, but thetrenchantThere are very few, grounded things. And this era needs more personalized and original, with temperatureand texture of life information.

The way of life of a nation has cultural temperature and emotion. The dissemination of information is not only logical and rational, but also includes the dissemination of scenario and relational information.For example.pass (a bill or inspection etc)GuizhouEvents like the Civil Expo create a sense of presence, construct a life situation, and use stories to give people a sense of full connectivity in order to have a good communication effectThe