Newsweek Asia (Reporter: Tan Guoqi)
Liu Min) At 10:00am on April 19th, the 39th CCBE Chengdu Beauty Expo, jointly organized by Sichuan Chamber of Commerce of Beauty & Hairdressing Industry, Sichuan Chamber of Commerce of Cosmetics, Sichuan Beauty & Plastic Surgery Association, Chengdu Hairdressing & Cosmetic Association, Korea Beauty Products Association, held its grand opening ceremony at the plaza in front of Hall 6 of the Chengdu Century City New Convention & Exhibition Center. The event was organized by Chengdu Wienermeier Exhibition Co.

Opening Ceremony Site

     It is understood that Chengdu Beauty Expo (CCBE), founded in November 1997, is the first beauty expo in central and western China, and in October 2016, it joined hands with the world's third-largest exhibition group - Informa Informa, which is so far the first exhibition in the west to receive foreign capital. The organizer, Informa Exhibitions (Chengdu) Co., Ltd. is another top beauty expo organizer in China under Informa Exhibition Group. With an exhibition area of 70,000 square meters and 2,600 booths, the fair will bring together thousands of international and domestic exhibitors, with buyers from Sichuan, Yunnan, Guizhou, Chongqing, Shaanxi, Gansu, Tibet and other central and western regions, as well as other cities outside the province.

ribbon-cutting ceremony

     It is reported that CCBE's "4+1" model involves five major areas: professional beauty, daily line, medical plastic surgery, professional hair and international brands. The exhibition area is more finely categorized and the products are more clear, covering the whole category and industry chain of the industry, and displaying the "4+1" concept category put forward by CCBE Chairman Cui Hongbo in a fine manner. Among them, the Professional Line Pavilion occupies 4 large halls and 4 connecting halls, and the Daily Chemical and International Pavilion occupies 1 large hall and 1 small hall. Considering the echo of each industry chain and the purchasing habits of buyers, it fully demonstrates the style of the third largest exhibition in China. The proportion of international brands in this year's Beauty Expo reached 12.7%, once again refreshing a new record for the proportion of imported brands, of which Korean brands accounted for 54.3%, China Taiwan 25.6%, other Asian countries 10.6%, Europe, the Americas and the rest of the world 9.5%.

Head of Informa International

     After the opening ceremony, Chengdu Yunrui Yudemeng E-commerce Co., Ltd. signed an agency cooperation agreement with Korea Dade Laboratory and Dora Shopping Mall.