By January 30th, by the famous Japanese designer Mr. Toshiaki Kitai for the cotton era to create a new image of the fifth generation - the first concept store of the cotton era in Huaqiang North Jiufang Shopping Center grand opening. This is the first store opened by Cotton Era in 2016, and also its 85th store nationwide. Li Jianquan, founder and general manager of Cotton Age, said in an interview that the new concept store of Cotton Age plans to open 1-2 stores in each first-tier/key city in the future.

Japanese designers sharing new store design concepts on site

Located in Huaqiang North Nine Square shopping center concept store 227 square meters, by the cotton era together with Japan's well-known space designer Kitai Toshiaki to create. It is reported, nine square concept store from the cotton era brand concept, "boiling square" as the theme, the first to cotton as the theme (earth), nature and environmental protection (learning) as the basis of the fifth generation of the new image, not only interprets the health, comfort, environmental protection of the brand concept, but also highlights the brand sentiment of an enterprise cherish customers, cherish the environment.

In terms of section division, Kitai Toshiaki has given the concept store four functions: communication, experience, service, and moving. In the baby, home and other display space, interpretation of real and specific life scenes. Quite ingenious design, indicating that this is a unique cotton concept store, where there is cotton's persistent dream of changing the world, here are healthy and comfortable high-quality cotton products, as well as cotton people warm and thoughtful waiting. Every customer is a friend of the cotton era, whether old members, or new customers, are unconsciously moved by this natural and comfortable cotton lifestyle.

35 new store openings planned for full year 2016

The rapid development of the Internet, making a lot of physical stores from the traditional offline competition to online. Cotton era with advanced foresight early establishment of the official website, Tmall flagship store and other B2C shopping mode, at the same time, it is a kind of obsession with high-end life hall, in all major cities across the country to speed up the pace of opening flagship stores. Up to now, the cotton era opened a total of 85 large stores, covering 15 provinces, 24 first- and second-tier cities in the country's core business districts and high-quality shopping centers. From the first store opened in Shenzhen in 2009, to the first concept store; from the initial 100 square meters of stores, to 300 to 800 square meters of large boutique stores, the cotton era is determined to adhere to the cotton brought comfort, health, environmental protection, natural life style, the importance of physical stores to bring consumers real product experience, so that online and offline of the same quality and same price, to meet the customer's different Purchase needs.

Li Jianquan, founder and general manager of the cotton era, said in an interview with reporters that in 2016 the cotton era will continue to accelerate the pace of opening flagship stores, to the first and second tier cities and provincial capitals across the country as the target of key projects, the annual plan to open 35 new stores, and systematically select a number of commercial real estate operators that match the brand height, and to reach a strategic cooperation, to lead the cotton life experience upgraded again.