Yu Yanghong, Vice Mayor of Huairen

An old door collected from Shanxi was placed on the stage, a piece of rice paper sealed the door, and when the host said loudly, applauding to invite Mr. Du Yinghong, he saw Du Yinghong shouting and breaking out from behind the door. This is the way Mr. Du Yinghong, the initiator of China's wine culture movement, made his appearance.

The famous musician Xiaogang sang the "Wine Song" with lyrics written by Du Yinghong, which caused a sensation at the scene, and Xiaoyin assisted Xiaogang in the performance.

"To redefine the concept of wine, to reflect on the unhealthy concept of "drinking wine with a big bowl and eating meat with a big mouth", and to reflect on the utilitarian concept of wine tasting that omits people and the essence of wine by letting "cigarettes build bridges and wine open up the way", let's stand in the long river of history and look at wine from a contemporary perspective here and now. Let us stand here and now in the long river of history, scrutinize wine from the perspective of contemporary people, and measure wine with the yardstick of universal values." This is the impassioned viewpoint of Mr. Du Yinghong, the initiator of the Chinese Wine Culture Revival Movement and the head of the Sauce Gate Association, during his speech at the 2014 Guangdong International Wine Expo.

Du Yinghong said, "Today, we emphasize the ontological value of wine, we attach importance to the sense of happiness when tasting wine, and we want to launch a Chinese wine culture movement to advocate a contemporary view of wine that makes life happier and wine healthier."

The event was hosted by Zhang Yong, chief editor of Wine Sea Navigation magazine, who said that China's wine industry has been in a low ebb for the past two years, and the whole industry is facing a cultural renaissance and opportunity, and that traditional wine culture is an abusive one that does not conform to contemporary civilization. The Chinese wine diet advocated by the Jamen Society has been recognized by many experts and scholars both inside and outside the industry, which is the fortune of the civilized industry. They start from the life norms of civilized wine tasting and terminal consumption, and elevate the Chinese wine culture to the height of happiness and health, which is really a pioneer of the Chinese wine industry.

Mr. Yu Yanghong, Vice Mayor of Renhuai, said that first of all, he thanked Mr. Du Yinghong for his promotion of Saucy Wine, and from the government's point of view, it is of course necessary to support the Saucy Door Association, such as the organization with the responsibility and mission of reviving the wine culture. And the production process, tasting methods, etc. of Renhuai saucy wine, and on behalf of the people of Renhuai, invited the people of Guangdong to Guizhou, to Renhuai, to Moutai as guests.

Du Yinghong drank a glass of wine on the stage and continued: Earlier, wine was regarded as a sacred object, later wine was regarded as a token for winning a battle, and at the same time wine was regarded as a gift in the ceremony of marriage and funeral, and now the various functions of wine are still being applied by people. Various kinds of wine have also been created, so we emphasize that wine should be a common daily necessity in human life, and call for the necessity for all human beings to understand the production of wine and common sense of the substance. Only when we have common sense will we objectively consume our favorite products, thus reflecting on the crookedness of "branding is advertising" and "sales is bribery marketing"!

Du Yinghong said, we will share with you some of the results of these years of research, we put forward the concept of "winemaker", is to become a door into the school, as a profession for the establishment of the wine experts of the title; we put forward the concept of "wine artisan", refers to the knowledge of certain professional wine and service terminal professional title; a person is a professional position, many people will become a profession; I am convinced that the future of this industry is bright; we put forward the "Chinese wine meals", is relative to the western wine meal, I believe the future of this industry is bright. We put forward the concept of "Wine Artist", which refers to the professional title of knowing certain professional wine knowledge and serving in the terminal, a person is a professional post, and many people will become an industry in the future, and I am convinced that the future of this industry is bright; we put forward the concept of "Chinese Wine Meal", which is constructed in contrast to the Western Wine Meal, the culture of Chinese Wine Meal has been disconnected after the beginning of the 1911 Xinhai Revolution, and there has been no system for the State Banquet and the public dining table. There is no longer a system, so, in what way, where to drink what wine, what to do is our research to build the system; in addition, the number of packages of our unique sauce door after the work of nine, square and neat, long-lasting.

The Chinese wine and meal culture system constructed by the research of Sauce Gate Association is to summarize the perfect wine board culture into five good wine boards: good people, good places, good ways to drink good wine and do good things. The process of wine meal is divided into wine ceremony, wine tasting, wine fun and wine ritual, inheriting the wine ceremony of lifting three glasses together, the wine tasting process with tasting food and wine and people, the wine fun of drinking to the rise of wine, and the wine ritual of echoing back and forth.

It is reported that some of the guests will participate in the Wine & Dine Salon held at the expo site to experience Chinese wine and dine on-site.

The China Wine Culture Campaign was organized by the Jamen Society and the Wine Capital Media Communication Center, with the keywords wine, culture, campaign, China Wine Meal, Five Good Wine Bureaus, winemaker, wine artist, traditional wine concept, contemporary wine concept ....... Yu Yanghong, Vice Mayor of Renhuai, He Yong, Vice Mayor of Renhuai, Mother Jinxiong, Vice Chairman of Renhuai CPPCC, Yi Yong, Executive Chairman of Renhuai Moutai Wine Culture Research Association, Olympic Champion Laurie Lai Shi, Famous Writer and Actor Li Weidong, Zhang Gaoxian, Chairman of WineHulu.com, Shibin of Guangdong Provincial Federation of Literature and Arts, Famous Poet Prodigal Son, Famous Musicians Xiaogang and Cangying Ying, Prof. Mo Junfeng of Guangzhou Academy of Fine Arts, Chairman of Design Union, Zhang Jing, Chairman of Wuliange Organization, Gao Jin Mr. David Huang, Artist, Mr. Yuan Chunguang, Director of Renhuai Aromatic Wine Company of Guangdong Province, Mr. Chen Xiaolin of Maohuai Wine Industry, Mr. Wang Xiaowei, Director of Zhongqian Group, Mr. Huang Anjun of Maoheng Group, Mr. Du Chunxiang, General Manager of Heroic Ferry Wine Industry, Mr. Wang Desheng, Expert of Wine Industry, Mr. Zhang Fangli, Chairman of Qianliu Wine Co. Mr. Xiong Gang, Executive Director, etc. All of them witnessed the historical prologue of the revival movement of Chinese wine culture.

Du Yinghong, initiator of the Chinese Wine Culture Renaissance Movement and head of the Sauce Gate Association, speaks at the 2014 Guangdong International Wine Expo