International Standard Serial Number: ISSN 2071-6761
Asia Founded in 2002, Newsweek Asia is a large-scale current affairs magazine organized by Newsweek Asia Magazine, with the slogan of "Advocate of Asia" and the concept of "Spreading Oriental Wisdom, Listening to the World's Voices", with the identity of Hong Kong media and the sentiment of China; based on Asia and looking at the world. Based in Asia, with a global outlook, it provides exclusive and exquisite news and related services to 3.66 billion people in 49 countries in Asia. Since its inception, it has insisted on fairness and impartiality, and has been well received by top politicians, financial celebrities, social celebrities, and people in the cultural and artistic circles of various countries.
Asia News Weekly is based in Asia and reports on Asia. With brand-new news concepts and production methods, it profoundly reveals the objective truths of news figures and events in the fields of current affairs, economy, science and technology, defense, culture, sports and fashion in Asia, and adheres to the humanistic news care to build and prosper Asia. In the rapid shock of social change, "Asia Newsweek" carries forward the spirit of traditional oriental humanistic care, rational, constructive attitude, full of enthusiasm to participate in the creation of Asia's 21st century civilization of the new process, from "Asia Newsweek" in the birth of a new Asia ------ "Asia Newsweek", will create Chinese-language newspapers and magazines in the world of the "Phoenix Satellite TV ". An oriental face of "Newsweek" came out, its great significance will be the rapid development of the Asian community recognized and embraced.
Leveraging the mature distribution network platform of partner media, Newsweek Asia has a distribution network in more than 20 countries and regions in Asia, has established business relationships with nearly 200 media organizations, and has set up more than 30 reporter stations and offices (including cities outside mainland China).
"Reading" produces results and multiplies the effectiveness of communications
For all kinds of high-end commodities, office buildings, airports, star-rated hotels and business clubs and other high-end places are the best publicity, promotion "terminal", the target is focused, precise positioning. However, the media displayed in high-end venues are usually direct advertising products with serious homogenization. As a news and current affairs magazine, Newsweek Asia's unique "reading" and dissemination effect is obvious. Especially in the high-end places to display time at least one month or more, the average circulation rate of each copy of not less than 20 people, the effectiveness of the multiplier.
Implementation of differentiated competition with unique demonstration effects
Some customers are accustomed to the professional media and consumer, women, fashion media, competitors gathered, similar products "pile up". On the surface of the market prosperity, red-hot and lively, but the essence of the mutual division of the market, the diversion of the "audience".
Newsweek Asia has a double cover, with 2/3 of the front cover dedicated to political, economic and social content, and the secondary cover dedicated to culture, arts and entertainment, combining both seriousness and leisure. In this way, cross-industry publicity is scientifically coordinated. This helps clients to differentiate themselves from their peers, stay ahead of the market, avoid competition and win without a fight.
Terminal interception tools, promotion of surprise victory
China is an economy of capable people. Magazines focus on people and events, which is the best mode of publicity for enterprises. It not only enhances the image and credibility, but also saves cost and breaks through the communication bottleneck. In addition, modern competition, access is king. The sky is the limit, the sound and fury, not as solid, on the ground. Some companies pay more attention to the terminal publicity, generally in the unit showroom, offices around the world, marketing outlets and other types of publicity placed. As the promotional products are mainly homemade for the enterprise, more than give people the feeling of "the king's wife selling melon, self-promotion". In the form of advertising, but also subject to relevant regulations.
Newsweek Asia is a third-party, journalist's tone, objective, fair, authoritative, pertinent news reporting, publicity and promotion, convincing. The magazine's "Asia" name, cover leaders and many authorities "help" and business reports complement each other, and more to play a "kick in the teeth", " A move to determine the outcome of the effect.
Leveraging on the momentum to create the city, investment selection and business excellence business
Development is the hard way. At present, a little size of the enterprise want to expand the market, the development of enterprises, investment, financing and other work is the most important. With the magazine's specifications, "name" and "authoritative reports" form, to suppliers, partners or dealers around the confidence and strength. It is an important carrier for enterprises to shape their brand, improve their image, grasp the market power, create competitive advantages, thus successfully attracting investment and consolidating the foundation of the market.