Due to social development reasons, China's automobile industry started late, after the reform and opening up, with the growth of China's consumption power, the development of China's automobile market is gradually moving towards a period of rapid development, and the independent brand is also like the emergence of a spring.

China is the number one country in the world for manufacturing and selling automobiles. All of the world's automobile brands are big in China.

Anjin is the chairman of Anhui JAC Group, one of the important leaders in promoting the technological progress of the automobile industry in Anhui Province. A series of new products and technologies for commercial vehicles and passenger cars developed by JAC under his leadership have become an important power source for JAC to maintain high growth.

2014surname Nian8moon29JAC held Ruifeng at the Chengdu International Auto Show onS3Offline debut event. It is worth mentioning that in the current situation of declining domestic passenger car sales, RafaleS3Listed only27In just a few days, we harvested terminal orders12127The company's monthly sales volume of 10,000 units has easily gained the qualification of entering the "10,000 units club" of the automobile market, which is among the first camp of the Chinese automobile market.

Rafale (brand)S3The launch not only injected new vitality into JAC's passenger car market, but also made the independent brand's small sport utility vehicle (SUV) has opened up a new path in the field. JAC's continuous innovation not only provides consumers with diversified and personalized products, but also enables JAC to gradually occupy a place in the competition of independent brands of passenger cars.

Stronger and bigger commercial vehicles, better and better passenger cars

JAC has developed from an unknown local factory to a world-class automobile manufacturer after a half-century's journey through thick and thin, and is no longer what it used to be. In the field of passenger cars, JAC has also gone from being a layman to experiencing one transformation after another by virtue of technological innovation. Each transformation is influencing the development of China's independent brand passenger car field, and ultimately, it has come out of a consumer-centered technological innovation road, writing a new chapter behind a successful brand.

The predecessor of JAC, the1958The Chaohu Lock Machinery Repair Factory was established in 2007 for the purpose of constructing the Chaohu Lake locks. After decades of hard work, JAC has gone through a series of transformations such as Chaohu Auto Parts Factory and JAC Manufacturing Factory, and finally, was established in1999surname Nian9Ltd. was formally reorganized into Anhui Jianghuai Automobile Co.

After decades of experience in the automobile industry, JAC has its own place in the field of commercial vehicles, but like many domestic independent brand automobile enterprises, JAC is also facing the lack of innovative design capability and core competitiveness in the field of passenger cars.

Xiang Xingchu, General Manager of JAC, believes that any independent brand that enters the automobile field has such and such difficulties. Because the original has not been done, it is a consumer product, consumer goods it is a very fast cycle of replacement, and customer demand is very direct, China's market is already an international market, the competition is very fierce and full. If the independent brand, can not identify the target customer group, can not put the products and services accurately let the target customer group feel, to win the market recognition naturally take a detour.

In the face of such a development dilemma, many domestic automobile enterprises have with foreign automobile enterprises to establish joint venture automobile brands, with the joint venture brand of cars continue to press down and seize the independent brand market, the independent brand faced with the survival of the environment is even worse, but JAC is in the resistance of the passenger car market has taken a different path.

Although being able to have a joint venture may bring returns in terms of profits, it cannot bring returns in terms of technology. Xiang Xingchu firmly said: "Our technology must be firmly controlled in our own hands. So in this sense, JAC is not rejecting joint ventures with others, but that we must master our own core technology, under such equality, we will talk about cooperation and joint ventures. JAC in the development, adhere to independent innovation, along the way, both experience, but also experience, but also by the JAC car culture, values decided."

2005surname Nian6In January, JAC decided to invest1100million euros to build their own in Turin, Italy."JAC-Italian Design Center", which maintains long-term cooperation with world-renowned R&D companies and absorbs international advanced design technology, becoming the first design center of Chinese automobile enterprises in Europe. Subsequently2006At the end of the year, JAC invested in a design center in Tokyo, Japan. All this shows that JAC is eager to make a breakthrough in independent R&D and innovative design.

These two design centers have made indelible contributions to the development of other series of products of the whole JAC. Through the integration of resources, JAC has developed its own brand through independent innovation. This is by no means a closed-door approach. In the words of Mr. Xiang Xingchu, "JAC's philosophy is to integrate global resources to build a world car!"

JAC shoulders the mission of revitalizing the national automobile industry and insists on the implementation of independent innovation. In the face of the pressure brought by joint venture brands, as a latecomer in the passenger car market, the development of JAC passenger cars is like walking on thin ice, and finally JAC has found the basis for survival and development in the cracks.

At the time of taking off, JAC leaders are always full of crisis awareness, constantly looking for new breakthroughs. Anjin, the helmsman of JAC, said, "JAC is still struggling from the current environment. Only stronger and larger commercial vehicles, do fine and excellent passenger cars, adhere to the benefits, then we must have the development of the basis for survival."

JAC Hoyue (Chinese car manufacturer)A30::Challenge Yourself to Win the Racing Championship

2014The annual China Rally Championship, which is known for its difficult conditions and rigorous tests, is the highest level of automobile rally events in the Asia-Pacific region. The event has a total of 4,000 participants from all over China.46Nearly126The drivers competed, it is worth mentioning that, in addition to the JAC and HyattA30The rest of the entries are all joint venture brands.

Yu Chenglei is a member of the JACA30The team leader, who proudly introduced the rally in the midst of theS2category is one of the most competitive.S2There are also the most vehicles in the category, and so far, JAC is the only independent brand.

Faced with complex road conditions and strong rivals from many joint venture brands, JAC HoyueA30The automobile has been recognized as one of the "Ten Best Engines in the Country" with its1.5VVTengines, precisely matched transmissions and lightweight body designs, ultimately capturing theS2The team won theS2Class Team Race Cup, Driver's Cup, and Navigator's Cup titles.

To JAC and HyattA30In terms of the team, the first time to participate in the race, its modified vehicles are strictly in accordance with the provisions of the CCA to change all the models, maintaining the70%Above original. Its play rate is also atCRCA miracle in the history of the world.5The race was won in all races, with a finish rate of90%, while the retirement rate of other vehicles reached50%This is not only attributed to the JAC driver's superior driving skills and stable mindset, and yueA30The quality of the product is also obvious to all, making industry players, including many professional media, give it a thumbs up.

JAC Hoyue (Chinese car manufacturer)A30As a new face participating in the China Rally Championship for the first time, it has verified its own quality with a high-level authoritative platform, and used its strength to do justice to its own brand.

Yan Gang, Vice General Manager of JAC Motors Co., Ltd. often warns his team - challenge yourself. A true champion is one who can consistently challenge himself, so that he can bring super value to his customers.

According to Li Jianhua, Deputy General Manager of JAC Passenger Vehicle Marketing Company, participating in theCRCThere are many benefits for the promotion of products. First, it is a good carrier to communicate with consumers, in such a platform, it will let consumers better feel the state and culture of brand products. Secondly.CRCRoad conditions are very complex, can fully test the performance of the car, high-quality products to this kind of race track experience, more helpful to the manufacturer of a deep understanding of the quality of the product.

JAC is to take the opportunity of this Rally Championship to prove the real quality and core competitiveness of JAC with real facts, and at the same time to create high exposure and attention, so that JAC's second-generation passenger car products will be more popular and trusted by consumers, thus further broadening the Asia-Pacific market.

JAC Rafale (Chinese car manufacturer)S3: Driving pleasure in the "easy age".

2014surname Nian8In January, the sales volume of domestic passenger car models of various brands declined to varying degrees, while the share of independent brands in the passenger car market dropped year-on-year.4.5%The

Just when the sales situation is so severe, the JAC RafaleS3The listing of the industry immediately let the industry in an uproar, its sales are in the industry caused a furor, and all of this, for the JAC are expected.

JAC's first compact sport utility vehicle (SUV) RafaleS3The network launch of Rafale broke the previous launch routine with a youthful network launch conference to announce theS3the world premiere of the company. Its web-based launch mobilized all the major websites in the country.S3The success of the listing coincides with JAC's marketing positioning that emphasizes new media. Its web launch is a fashionable, witty and energetic format that shows the characteristics of the current young people's pace of life. As a new model for young consumers, the S3This innovative online launch attracted nearly200Ten thousand people at the same time to watch, successfully transformed into a "network red car". With85Post-consumer groups have become an important buying force in the automobile market.S3It is precisely a small sport utility vehicle that has been developed in accordance with the life characteristics of today's young people (SUV).

Jianghuai Automobile (JAC)S3Zhu Zhonghua, the platform's program director, said, "Most of theS3of consumers are first-time buyers or young people who are interested in theS3The reason for its satisfaction is that its multi-functional configuration is very humanized; in addition, young people like the feeling of freedom, so theS3of the entire vehicle's large space meets their needs."

Rafale (brand)S3It is to find the most familiar and close to the cyber living space of young people, and put this small sport utility vehicle belonging to young people (SUVThe "Easy Drive" is the most approachable and convenient way to show in front of the young consumer group, which activates a new "Easy Drive" life for young people with easy and convenient driving experience and economical cost of use. In the process of research and development, the car has been positioned as "easy to drive", and the handling of the whole car has been adjusted, relevant "easy to drive" functions and configurations have been designed, and the overall sensation of the passenger space has been adjusted in order to enhance the customer experience.

The reporter visited a number ofS3The purchasers of the product have rated it highly.

"Focus on RafaleS3It's been a while, and I've found that this car fits my current needs perfectly, first of all4SThe store gave a pre-sale price of around $70,000, which fits well with my current income, and secondly, in terms of what I look for in safety, the RafaleS3offers6airbags, as well as an electronic steering system and a very rare in its classESPBody Stabilization System."

"Rafale.S3It's roomy and easy to load large luggage, and an important reason for choosing it was for itsESPElectronic body stabilization system and long-distance cruise control are very useful.."

"As JAC's technical capabilities become more and more solid and robust in the international market, the ability to innovate also begins to climb rapidly. Today, when a low-carbon society is strongly advocated, countries around the world are coincidentally vigorously promoting new energy vehicles in order to reduce dependence on fossil energy and reduce pollution to the environment. JAC has invested a total of5The8billion dollars or so, supporting about300The professional R&D team of the company has been actively laying out the new energy automobile industry, starting from the2010first generationievSince its launch, JAC new energy vehicles have been successfully renewed for five generations and have achieved considerable market effects, as well as gained the full trust and support of consumers."

"Isn't the media publicizing this new energy vehicle, and I found that this has quite a lot of advantages, with a price tag of16ten thousand9a thousand8, the government subsidizes more than 9,000, this cost-effectiveness is a complete win."

"The reason I chose WoHIEV4As a gift for my daughter's college graduation becauseIEV4I am especially assured of his qualities and hope that he will accompany my daughter every step of the way in the future."

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JAC Rafale (Chinese car manufacturer)S3In terms of styling, configuration and handling, it is more in line with the car proposition of young user groups. It is also easy to purchase with low price, easy to manage with high configuration, and easy to maintain with low energy consumption, officially announcing the small sport utility vehicle (SUV) The birth of "Easy Driver" allows young people to be more free on the road of fun and liberates those who love freedom.

Changing with the times, JAC follows the pace of young people in the R&D and manufacturing of its models, and has launched a new model of brand rejuvenation to allow young people of the new era to truly enjoy the driving pleasure of the "Easy Era".

JAC, which has gradually changed the image of Chinese products as cheap commodities all the time, is realizing the leap from Made-in-China to Chinese brand, relying on technological innovation to support half a century of development. It has enjoyed the glory of success, but also suffered trials and tribulations, before finally standing at the forefront of China's own brand automobile industry.

JAC, accomplishing brilliance in adversity and catching up with the world in hardship.