On November 18, the launch event for the “Attitude Red” e-commerce brand, themed “Red Feast,” made a stunning debut, setting the capital ablaze with red. To celebrate the launch of “Attitude Red Products,” a 15-member delegation—including renowned Hollywood actors, international supermodels, U.S. senators, and members of the House of Representatives—traveled from afar specifically to offer their congratulations. A large delegation of domestic guests—including renowned singers and prominent entrepreneurs—joined more than 300 audience members on-site to participate in and witness this visual spectacle.

   It is reported that “Attitude Red” is an original designer online fashion brand founded by a team led by renowned Hollywood fashion designer Ms. KIKI WANG. Focusing on the color red and the fashion needs of the entire family, the brand is committed to promoting a high-quality fusion of Chinese and Western cultures and advancing a fashion culture that knows no borders. Through an innovative online business model, it aims to build a mutually supportive, and one that celebrates the beauty of others.

   The entire press conference was themed around the color red. Before the event began, a giant LED screen displayed a continuous stream of video messages of goodwill from overseas Chinese community leaders from around the world, famous Hollywood stars, German princes and princesses, members of the Malaysian royal family, numerous famous Chinese singers and celebrities, as well as distinguished representatives from various sectors—all of which demonstrated that Attitude Red, this global e-commerce platform, had already gained significant influence both in China and internationally upon its launch.

   After the conference officially began, Ms. KIKI WANG, a renowned Hollywood fashion designer and founder of Attitude Red, delivered a captivating keynote address. This renowned and beautiful fashion designer—who has been called “one of America’s top Asian professionals” by a U.S. magazine, hailed as the “Queen of Evening Gowns” by a British magazine, and named an “Asian Newsmaker” by a Hong Kong magazine—spoke about her personal journey over the years. Driven by her childhood dream of becoming a designer, she persevered step by step and ultimately became an internationally acclaimed Hollywood designer. Now, to help more people realize their dreams, allow them to experience global fashion epitomized by Hollywood, and add luster to their lives, she has spearheaded the creation of Attitude Red, an original online e-commerce brand. She emphasized that Attitude Red’s mission is to uphold the spirit of craftsmanship, preserve Chinese culture, discover and showcase the unique charm of “Chinese Red,” and promote the fusion of global fashion cultures by integrating these elements with international fashion trends. She hopes that the launch of the “Attitude Red” fashion platform will bring true fashion liberation to people’s lives. By providing a one-stop solution for the entire family’s red apparel needs, it aims to offer greater affordability and convenience to consumers.

   Next, distinguished guests including Mr. Lin Zhi-si, President of the U.S. Chaozhou Chamber of Commerce; U.S. Senator Huff; international supermodel Ms. Vaiva; Mr. Hao Jinming, renowned entrepreneur and Vice President of the Beijing Chamber of Commerce; and Mr. Huo Guogong, President of China Daoze Investment Holding Co., Ltd., took the stage one after another to deliver speeches. Amid the guests“ high praise and the audience’s well-wishes, seven distinguished guests from China and abroad—including Ms. KIKI WANG—took the stage together to illuminate the giant screen, marking the grand launch of the ”Attitude Red Collection” global launch ceremony. The spectacular event was met with thunderous applause.

   Following the opening ceremony, the highly anticipated “Attitude Red Collection” fashion show, headlined by Hollywood international supermodel Vaiva and one of China’s Top Ten Models, Chu Hui, made its grand debut. The show featured 58 outfits across five major themes: the elegant “LADY” series, trendy sportswear, a sexy lingerie segment, chic and charming cocktail dresses, and grand, luxurious evening gowns. It perfectly showcased the formidable strength and cutting-edge fashion sense of the “Attitude Red” borderless design team—comprising renowned Chinese and international designers—while also highlighting the brand’s diverse styles and its approachable, family-friendly philosophy that caters to all family members. The entire show concluded perfectly amid the audience’s gasps of awe and thunderous applause.

   Riding the wave of the launch of “Attitude Red Products,” the Attitude Leaders Global Elite Club and the Red Robe Master Global Talent Search—both under the Attitude Red Products umbrella—have also been officially launched with great fanfare.

   Attitude Leaders is a unique collective of community leaders exclusive to Attitude Red. Guided by the mission to create, share, and enjoy beauty, they transform an individual’s passion into a collective endeavor, working alongside like-minded people worldwide to build a distinctive ecosystem for Attitude Red. By leveraging the trends of the fan economy and the sharing economy, they preserve culture, share fashion, and connect the world. Certificates of honor for the inaugural “Attitude Leaders” were presented on-site to more than 20 outstanding individuals from around the world.

   The Red Dress Queen is the special representative of Attitude Red Products and a trendsetting opinion leader. The most distinctive feature of the Red Dress Queen pageant is that it is open to the general public, allowing ordinary people to create miracles through sharing and enriching everyone’s lives through participation. It subverts the traditional concept of beauty pageants, leads fashion trends, generates wealth, and creates new value for human progress and development. Renowned Hollywood supermodel Ms. Vaiva has been named the Red Robe Master Global Image Ambassador, while Ms. Chu Hui, one of China’s Top Ten Supermodels, has been honored with the title of Red Robe Master Global Publicity Ambassador.

   Finally, the global launch event for “Attitude Red” came to a successful close amid the joyful atmosphere created by the entire audience singing “Tomorrow Will Be Better” together. Audience members took turns joining the guests on stage to sing along, bringing the event to a climax.

   Following the event, Ms. KIKI WANG was interviewed by Daily Entertainment News, Tencent Video, iQIYI, Youku, NetEase, Sina, Sohu, People’s Daily Online, and Phoenix News, among more than a dozen other media outlets. She also took this opportunity to express her sincere gratitude to all sectors of society for their support of Attitude Red Collection, and expressed her willingness to join hands with all sectors to create and share beauty, and to promote the convergence of global fashion.