Deep in the mountains of Zhenyuan, Guizhou, Tang Xiao’s story quietly began. He, an ordinary mountain boy, set out for Dongguan to find work, carrying dreams and hopes in his heart. That year, he was only 17, and his life was transformed beyond recognition by an unassuming shoe insole factory.

Upon joining the insole factory, Tang Xiao embarked on his journey of technical research and development. Through day after day of hard work, he gradually mastered the essence of insole-making and, under the careful guidance of a Taiwanese master, learned the wisdom of business management and interpersonal relations. Tang Xiao has never forgotten this act of kindness and recognition; every year, he travels to Taiwan to pay New Year’s respects and express his gratitude to his former mentor and boss.

Technological innovation is Tang Xiao’s guiding principle. He has collaborated with the PLA Marine Corps, special forces, and paratroopers to jointly develop high-tech insoles. The introduction of these insoles not only rapidly reduced the injury rate among officers and soldiers but also catapulted the Xiben brand to fame. But Tang Xiao did not stop there; he also partnered with a world-class Canadian ice skating brand to jointly develop new insoles. These new insole projects often require a development cycle of up to a year, but Tang Xiao never gives up. He firmly believes that only by paying close attention to every detail can the brand achieve greatness.

Xiben’s strategy is “benefiting the country, the people, others, and ourselves.” Under the leadership of Tang Xiao, Xiben now offers more than twenty products, each carefully crafted to meet specific needs. From offline group-buying channels to online e-commerce platforms, Xiben’s advertising campaigns are seen nationwide, helping more and more people discover and grow to love the brand.

However, only Tang Xiao himself knows the sacrifices and hardships behind this success. He led his team in working day and night to overcome one technical challenge after another; he personally visited markets to understand consumer needs and provide direction for product improvements. His dedication has driven Xiben’s rapid growth and earned him the respect and praise of his peers.

Faced with a market valuation of 2.6 billion yuan for his company, which is preparing for a Hong Kong IPO, Tang Xiao humbly noted that he has not yet laid a solid foundation and that there is still much room for improvement. He is well aware that a truly strong brand requires constant innovation and a pioneering spirit to remain invincible in this highly competitive market.

Today, as the world’s leading brand dedicated to producing insoles, Tang Xiao has become a standout figure in the industry, and his life story inspires more and more people to forge ahead. Through his actions, he embodies the philosophy of “benefiting the country, the people, others, and oneself,” and has forged his own brand legend through wisdom and hard work.