(Reporter Huang He)

As preparations for the 2022 Beijing-Zhangjiakou Winter Olympics intensify, China's high-level call for "300 million people to participate in ice and snow sports" has been further echoed by all sectors.

On the morning of the 14th, the National Fun Ice and Snow Activities Creative Design Competition and Heilongjiang "enjoy ice and snow" series of activities press conference was held in Beijing. Activities by the State General Administration of Sport Winter Sports Management Center, China Skating Association, China Ski Association, China Ice Hockey Association and the Heilongjiang Provincial Sports Bureau co-organized. Duan Shijie, former deputy director of the State General Administration of Sports and chairman of the Chinese Ski Association, and Sun Dongsheng, vice governor of the Heilongjiang Provincial Government, attended the conference.

Yang Tao, director of the Heilongjiang Provincial Sports Bureau, introduced the content of the series of activities at the conference. "Enjoy ice and snow" series of activities are set up ice and snow exciting events, fun ice and snow series of activities, ice and snow series of activities in various cities and foreign tournaments, a total of 100 competitions, including snowmobiles, mass ice fishing, China-Russia Boundary River beautiful ice hockey friendly match, etc., in an attempt to reach a competitive sports and mass sports, ice sports and ice tourism, competitive events and foreign friendship multi-dimensional fusion. and ice and snow tourism, competitive events and foreign friendship of the multi-dimensional integration.

Yang Tao also introduced the planning of this fun ice and snow activities creative design competition. The design collection is divided into two categories: ice and snow, and the final submitted works will be placed online for public voting by netizens. Yang Tao especially pointed out that the organizers will actively docking excellent works and the business community, laying the foundation for the formation of industrial chain.

Former deputy director of the State General Administration of Sports, the Chinese Ski Association Chairman Duan Shijie in his speech, straight "praise for Heilongjiang". He said, "The sports industry is an engine of economic development, in line with the development concept of the scientific concept of development." In his view, the 2022 Winter Olympics provides both opportunities and challenges for China. How to seize this opportunity to meet the growing material and cultural needs of the people is also the focus of the "supply-side reform".

Yao Bin, head coach of the national figure skating team, said in an interview with CNN that the reference to "300 million people participating in ice and snow sports" has stirred up public enthusiasm. "China has a huge population of 1.3 billion, and in the future it may be much more than 300 million."

According to the Blue Book of Ice and Snow: China Ski Industry Development Report (2016) published in August this year, the ski industry has great potential and a huge industrial chain. in 2015, the number of ski resorts in the country reached 658, and it is expected to reach 1,000 by 2022.

The staff of Heilongjiang Sports Industry Group told reporters that this series of activities is aimed at promoting ice and snow sports nationwide, and actively responding to the publicity of "300 million people participate in ice and snow sports". They may be held next month to promote the meeting, combined with the development of the event and creative collection activities, to further create awareness for the "enjoy the ice and snow" series of activities. (End)