On March 14, 2009, 12,000 outstanding marketing staff of Amway Daily Products Limited traveled to the motherland island of Taiwan in 9 batches. The tour group is the largest one ever to the island of Taiwan. Amway group of 10,000 people to travel to Taiwan has become a practice. 2013 March 12, Amway China 10,000 marketing elite to visit Taiwan.

On June 6, 2014, Perfect China Ltd. overseas seminar, a total of 6,000 people group travel to the United States, the scale of a new record since the establishment of diplomatic relations between China and the United States since China's single group to travel to the United States of America's largest scale, the largest number of people.

Why are direct selling companies keen on high-profile large-scale collective gatherings? Last year, when People's Daily disclosed that Nu Skin, a direct selling company that has violated the law, had organized 16,000 Chinese employees to travel to Dubai, it critically stated that some direct selling companies are keen on large-scale gatherings, which is nothing more than creating role models and utilizing the group effect to carry out the "brainwashing" of mind control. ".

The China Entrepreneur issued an even more shocking question: Was the African people paying for the 6,000-person luxury European trip of the Tianshi Group? According to the article, Tianshi has branches in West Africa, as well as Uganda, Ethiopia and Zimbabwe in East Africa and other African countries. More than 200,000 Ugandans have joined the Tianshi direct sales force, so perhaps it's fair to say - the people of Africa sponsored this luxury European tour for Tianshi. For most Tiens members, success is out of reach. But Tianshi tells them: the reason for failure is simple: individuals don't work hard enough. But the reality is that failure is not the fault of the individual, it is just a specific business model. This "multi-level marketing" is designed to extract money from the many to satisfy the few and is not sustainable.

Chinese culture and travel critic Tao Yong (pen name Tao Shoufang) commented in the New Beijing News that the trip to France was more like a business trip than a vacation. "It's no secret that the tactics used by direct selling companies," Tao Yong was quoted as saying in the New York Times, "are the most important thing for them to impress people, otherwise they can't keep developing new downlines." Indeed, the business model of direct selling companies relies on getting existing employees to develop more salespeople.

An employee of the company interviewed by the Times in Beijing said that TIANSHI's sales representatives do not receive a base salary, but rather, "the more products they sell, the higher their commission." Thus, hosting a large number of employees in Europe is less of a vacation and more of a way to boost morale and increase their motivation to sell.