Asia News Weekly, Chengdu Reported by Tan Guoqi, Liu Min, and Hu Fashou To promote the intangible cultural heritage industry and advance the development of cultural brands, Ya’an Jinbu Cultural Development Co., Ltd.—a prominent enterprise in the Belt and Road Initiative based in Sichuan, China—held a grand corporate development briefing in Chengdu on December 16, 2016. Leaders including Fu Xilu, former Director of the Secretariat Bureau of the General Office of the Central Committee and former secretary to Deng Xiaoping, and Han Bangyan, former Vice Governor of Sichuan Province, attended the meeting and delivered speeches. Sun Zehui, the company’s chairman, presented an overview of the company’s development and outlined new initiatives. Nearly 200 attendees, including leaders from relevant academic institutions and business associations as well as representatives from various sectors of society, participated in the briefing. Other attendees included Peng Guqing, Director of the Sichuan Organizing Committee for the “China Integrity Brand Ten Thousand-Mile Tour”; Xu Zimou, Secretary-General of the Sichuan Hakka Chamber of Commerce; and Wang Ying, Secretary-General of the Sichuan Import and Export Chamber of Commerce.

Chuan Xilu, former director of the Secretariat of the General Office of the Central Committee and Deng Xiaoping’s secretary, spoke at the meeting

Dong Fan, an evaluation expert for the National Arts Fund under the Ministry of Culture, a National First-Class Actor at the Sichuan People’s Art Theatre, and a top-rated program host in Sichuan Province, presided over the meeting.

At the meeting, Sun Zehui, Chairwoman of Ya’an Jinbu Cultural Development Co., Ltd. and Chengdu Corporate Culture Communication Co., Ltd.—both prominent enterprises in China’s (Sichuan) Belt and Road Initiative—briefed attendees on the companies’ recent development. He stated: "Our company’s main products focus on the preservation and inheritance of traditional craftsmanship, supported by modern technology. Our leather craft products integrate R&D, production, and sales into a single operation, and we operate independently. We are a leading enterprise in China’s genuine leather products sector." The company owns three proprietary brands: Jindoudou, Jindouya, and Jindoudou. It specializes in eco-friendly, green, and low-carbon, entirely handcrafted soft leather slippers, as well as innovative handcrafted woven and embroidered products. These products have become signature cultural tourism items in Sichuan Province, They have been recognized as premium products of the Sichuan Tibetan and Qiang Cultural Industry Corridor, distinctive products of the First Sichuan Urban Cultural Calling Card, and the first batch of outstanding cultural products in Ya’an City. In November 2014, the traditional craftsmanship of hand-made soft leather slippers was included by the Ya’an Municipal Government in the third batch of the Intangible Cultural Heritage List as a traditional craft. The company holds multiple national intellectual property protections and national patent authorizations. Sun Zehui, the company’s intangible cultural heritage inheritor, has been honored with the title of Sichuan Provincial Master of Folk Art (Handicrafts). The company’s handcrafted leather slippers and leather thread paintings enjoy a high reputation both domestically and internationally, having won numerous provincial and national gold, silver, and bronze awards. The company consistently adheres to the development philosophy of innovation, coordination, green development, openness, and sharing, fostering the harmonious development of people, enterprises, and society.

Presentation of Certificates at the Briefing Session

At the briefing, Fu Xilu, former Director of the Secretariat of the General Office of the Central Committee and former secretary to Deng Xiaoping; Han Bangyan, former Vice Governor of Sichuan Province; He Youjie, Dean of the School of Light Industry, Textiles, and Food Science at Sichuan University; Zhang Yiyuan, President of the Chengdu Intellectual Property Research Institute; and Bao Yue, Director of the Publicity Department of the Chengdu Women’s Federation, each delivered remarks. At the same time, the company held signing and plaque-presentation ceremonies with the School of Light Industry, Textiles, and Food Science at Sichuan University and Sichuan Transportation Vocational College.

More than 10 media outlets, including Asia News Weekly, People’s Life Network, Sichuan Television, Sichuan News Network, China Western Legal Network, and Western News, were invited to attend the briefing.