"When Gong Gong touched the Buzhou Mountain in anger, the sky and the earth fell apart in an instant. Nuwa dared to make the stone to fill the gap, but she could not do it without exhausting her strength. Since then, the sky has been leaking in Xishu, and the rain has never stopped falling for three days without a clear sky. The rain and fog make the tea green, and the Qiang water is white. Ink and water are painted in the poem, and the ancient style still exists in the Han Dynasty. The sad song of blood and iron in Dadu, Erlang red maple with golden snow. The panda loves the tender bamboo leaves, and the fresh fruits are comparable to the moon of Jianchang. Who is disappointed under the Huang Jue tree? Ya'an daughter of good color!"

This is an inscribed poem on a wall carving in the lobby of the Yudu Hotel in Ya'an, Sichuan Province.In 2015, Ya'an Municipal Party Committee and Municipal Government, based on the economic development and industrial restructuring of Ya'an area in recent years, on the basis of the old "three elegant" culture (elegant fish, elegant rain, elegant women), further clearly put forward "five elegant culture". --Ya Lin, Ya medicine, Ya fruit, Ya tea, Ya bird, between the lines through the city's unique charm.

"We will be the title of the poem engraved in the lobby, is to tell the guests, Yu Du Hotel will be so poetic, will be the rich local culture of Ya'an lovingly displayed in your residence or during the meal, so that you feel that you really are in Ya'an, rather than in the uniformity of the hotel." The words of Hou Xiaoyang, general manager of Yudu Hotel, give a concise interpretation of "brand culture is the 'soul' of the hotel business". The intangible wealth of the hotel comes from the local characteristics of culture, and brand culture construction is the core driving force of hotel development. "Because it has regional, exclusive and recognizable, so that the hotel is more able to get the local culture and non-local culture of the cultural identity of the occupants, thus enhancing competitiveness. Hou Xiaoyang said, "We don't want to simply imitate and copy the forms and cultural symbols with local characteristics, we want to integrate the local culture, and through our own understanding of Ya'an culture into Yudu culture to present to our guests." Since the opening of Yudu Hotel in 1998, it has been insisting on the "Sanya Culture".assume (office)The "elegant fish culture, elegant rain culture, elegant women culture" as the main line to build the brand culture of the hotel, throughout the entire process of the hotel's operation, after the reopening of the hotel in 2011, the "three elegant culture" has become the hotel's logo.

Specialty Food--Ya Fish

Food is everywhere, and local specialties are naturally formed in the long history of the people's food. Excavate, organize, sort out, review the situation, carefully crafted, multi-faceted presentation. Ya fish, a local specialty of Ya'an, has become one of the most important specialties of Yudu Hotel. To Ya fish, Ya bamboo shoots, Gong Pepper as the representative of local specialties, not only overflowing with the rich culture of the three Ya, more importantly, it can give the majority of consumers the tongue, bring a different experience of perception and recognition of the aftertaste. The chef team of Yudu Hotel has created a lot of classic local dishes by making full use of these local specialties in accordance with the local conditions. Among them, there are both traditional deliciousThere are also innovative dishes such as "Fish in Casserole", "Xingjing Stick Chicken", "Xingjing Pimple Noodle", as well as "Field Harvest", "Ecological Sauce", and "Cold Choking Lantern Flower Vegetable". There are also innovative dishes such as "Field Harvest", "Ecological Sauce" and "Cold Choking Lantern Cauliflower", etc., which have attracted both local Ya'an customers and customers from all over the world, and satisfied their taste buds and appetites. The classic cuisine has won the market competitiveness for the restaurant.

furnishings and decorations-Ya Yu

The rain is fine and dense, like a needle like a thread, like a cloud like a mist, if there is like nothing. In the "three elegant culture", elegant rain is the most difficult to reflect, because it is constantly changing difficult to capture, and the rain and the hotel's products do not have too much correlation, it is difficult to be reflected in the service. But the rain is an important part of the "three elegant culture", the lack of one, can not be authentic Ya'an culture to show guests, but also deviates from the purpose of the cultural construction of the Yu Du Hotel. Therefore, the rain hotel decided to use the hotel furnishings to express and create the atmosphere of YaYu. "Yudu Hotel is located in the center of Yucheng District, Ya'an City, located at the intersection of National Highway 108 and 318, with superior location and convenient transportation, and Yudu Hotel is a landmark building in Yucheng District, which is the first choice of many passing travelers, so we hope that foreign travelers can feel the strong Sanya culture in the first time they enter the hotel. " Hou Xiaoyang said. Whether it is the hotel Logo, logo, or lamps and lanterns, utensils, rain all hotel cleverly "elegant rain" cultural elements given in the decorative furnishings, so that the elegant rain of poetry, delicate and soft to set off the hotel elegant, so that the wind and elegant rain and hotel services reflect each other, bringing guests a high-grade experience, and the shaping of the quality of the culture of the rain all in the The cultural quality of Yudu is shaped in the process of guests obtaining personalized cultural feelings and understanding the theme culture concept of Yudu Hotel.

Staff Team--Ya Nui

existYa rain under the moisturizing, Ya'an women, each or as a bath of lotus, or as a rose with dew, beautiful and pure, elegant and good. In fact, in Ya'an, the word "Ya women" is a reflection of the hardworking and simple, honest and responsible, strong and unyielding people of Ya'an. And rain all hotel staff also inherited such a good nature, they are a learning team. Under the management of the first and second level training system, most of them have mastered rich theoretical knowledge and have good professionalism; on the work, they have received the leaders of the party and the country many times with enthusiastic, considerate, meticulous and professional services, and have successfully accomplished various important reception tasks. In the "4.20 Lushan strong earthquake" occurred on the day, the hotel in every employee still stick to the post, in the face of the difficult crisis, they have always been unswerving, strong and brave, part of the staff's home was also a serious disaster, but none of them applied to leave the workplace. On the day of the earthquake, Yudu people assembled a large number of relief materials sent to Lushan, and at the same time, they also braved the danger of aftershocks and traveled to the front line of Lushan for five consecutive days and four nights to do logistics for the earthquake relief team members. The same is the disaster area, Yudu Hotel shoulder social responsibility did not stop business, they for all walks of life earthquake relief team and the news media to do on-site service nearly 80 batches, more than 3,700 people. The same as the disaster victims, Yu Du people but take the initiative to give generously, for the Lushan disaster area donated a lot of materials and money. When it comes to the staff, Hou Xiaoyang praise to: "Our staff is our most valuable asset, they are Yu Du Hotel integrity, responsibility, innovation, dedication to the important embodiment of the corporate culture, there is such a good team, what else we do not succeed!"

An excellent corporate culture inevitably breeds an excellent corporate team.Yudu people through quality service and more systematic cultural construction, continue to inherit the essence of the "three elegant culture", so that it is carried forward on the platform of Yudu Hotel! Let Yu Du Hotel become the hotel of choice for guests from all over the world who come to visit Ya!

Address: Yudu Hotel, No. 157 Tingjin Road, Yucheng District, Ya'an City, Sichuan Province, China.

Postal code: 625000

Reservation phone number:0835-2601998